About the project:
The international chain of lounge restaurants "Mint" wanted to transfer the loyalty program from plastic cards and scattered promotions to a single digital space. We had to collect cashback, a mint card, a news feed, tournaments and an achievement system in one application so that the guest would open it not out of necessity, but with pleasure.
Task:
Design a UX/UI that meets the real habits of the online audience, and not guesses about it. The interface had to remain intuitive with a large number of mechanics and at the same time carry the character of the brand, and not look like another template loyalty application.
Solution:
We started not with layouts, but with people: we conducted user research and surveys, analyzed how guests actually use the program, and built logic and navigation on this data. Each screen was checked for clarity and speed. A separate layer of individuality included unique 3D icons for the achievement system; we modeled them from scratch so that progress in the application would be collected like a collection.
Result:
The application has received more than 200,000 downloads and has become a full-fledged point of contact between the brand and the guest and not just a digital replacement for a loyalty card.
