About the project:

For two years in a row, the Mint brand has come to life on the screens of Yandex.Taxi. We were responsible for the visual part of this campaign - short videos that catch the eye in the flow of the city. In a few seconds, fix the brand image in the memory of a potential guest. The format is tough: random attention, little time, no second chance. We have developed laconic animated videos lasting a few seconds with dynamic graphics designed so that the message is read instantly. Nothing extra, just image, rhythm and brand recognition. Dynamic graphics work like a snapshot: simple, stylish, memorable and permanently fixes the image of “Mint” in the audience’s memory.